NEW RELIGION STARTUP
How do we start a new religion? Make converts? No, the last thing we need is converts. They only get in the way.
What we need is media people, entertainers, market researchers. We need people to design the message and presentation to target the most favorable markets and demographics.
New religions start up at the rate of two per day. They all think they need converts. 99% will fail, and what we hear about the rest is usually not good.
File no. 4140 -- 30 May 2002 -- Derek Brownlee