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06 JAN 2003
Production concept
Apply the rule, must be funny, repeatedly, to create funny world, an immersive environment for generating comedy.

There are three parts to this. The first is create funny world, a work of art and fiction and imagination, ever-expanding.

The second is to enter funny world and act it out. This creative environment is what we're producing.

Third is the output, the bottom line. Funny conversation, games, performances and entertainment. Then we know how well funny world is doing.
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