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We're serious about funny money as we are about funny production. We follow money protocol, act as if it matters. Funny money organizes us just as serious money does. It provides familiar scripts and roles to follow in elaborating the absurd. The earn-invest model is moderately serious and structured. If we persist, it determines whose pet projects go ahead, and that's always serious. In the larger view, it's a growth model, and that's funny, since it's the growth of a joke. The design criterion for funny
money is its own growth. A viral design concept. |
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